January 2018

| Marketing | Online Presence Strategy

You just lost another really good potential customer. Right then, did you feel it in your wallet? They went online to find out about your company and what they found was that you didn’t have a viable online presence. Because of that, they thought you were probably out of touch and certainly weren’t the sort … Continued

November 2017

| Branding | Marketing | Online Presence Strategy | Online Reputation Management

This is a topic I’ve wanted to discuss for quite some time now. There’s nothing worse than seeing someone make seemingly minor mistakes when it comes to their branding. This video explains the 5 things that I believe kill your credibility online or at the most they make me cringe. Resolving these issues is no … Continued

April 2017

| Branding | Online Presence Strategy | Online Reputation Management

No doubt by now you’ve heard of the nightmare that United Airlines has conjured up in the last few days. I’m not here to discuss what they did and why it is wrong, but I want to talk about the public backlash they are dealing with online. Their online reputation is taking a beating and … Continued

January 2017

| Branding | Marketing

I really dislike the term “one stop shop” anytime I see it. It’s so cliché. And you should avoid using it at all costs. Why? Clichés are well-known phrases lacking in original thought and are often way overused. Let’s “dive a little deeper” into that saying… A one-stop shop is business that where various customer … Continued

December 2016

| Internet Security | Online Reputation Management

Do you have an @yahoo account? If you do, hopefully you’ve been paying attention the last few days. In which case, delete your account and create a Gmail account. Then finish reading this article. Or finish reading this first then create the account. Up to you… Yahoo has reported that in 2013 1 billion accounts … Continued

| Online Presence Strategy | Website Contest

If you don’t believe me, Google it. I’m sure you’ve heard that a time or two. There’s even a sarcastic response for that time someone asks an obvious question. It’s called LMGTFY and if you don’t know what that means, let me Google that for you. Everyone knows if you need to search for something … Continued

November 2016

| Branding | Mobile

What did we do years ago when our smartphone didn’t dictate our lives? When you wanted to buy something, you had to go to the store and (gasp) interact with an actual live human being. If you couldn’t find what you wanted, there were limitations to your shopping outcome. If you wanted to learn something, … Continued

September 2016

| Marketing | Mobile

The mobile revolution is among us… and here’s what I learned at the playground yesterday. Not too long ago, most mobile phones had no method of accessing the Internet. And the ones that did had an atrocious experience. Seriously, going to the dentist was more pleasant. But today, if your business isn’t mobile friendly – … Continued

April 2016

| Branding

What makes a brand stand out from the competition so much that people will stand in line for hours to buy from you? There are 3 stages of branding that every business should pay attention to. Don’t worry, none of this is technical. You can start implementing this today. It doesn’t matter if you’re an … Continued

March 2016

| Branding

There will always be more questions about branding than there will be answers. But knowing exactly what your brand is and isn’t will increase your audience. One important thing to keep in mind… Your brand is the core of your marketing, the central theme around your products and services. Your brand is not your Logo … Continued