Marketing Mindspin
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HOW IT WORKS: When we embark on a new endeavor, it’s nice having someone to explain things in a quick and simple way. Since we’ve got our ear to the ground and our hands dirty in marketing strategy all day long, why not show you the way?
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marketing mindspin
ISSUE #1 » THE BIG IDEA
Fail to plan; Plan to fail
New tools and tactics popup for marketing your business all the time. And like shiny objects, they catch our attention and fail to provide. You might hear about a new ad campaign or that you NEED to be on Facebook.
Tools & tactics are only a third of the assets needed to grow your business. Knowing what to do and how to do it is important, don’t misunderstand. But please do understand it’s a piece of a larger whole.
The power in marketing comes from clarity.
And clarity has three deciding factors:
- A documented journey – what’s the plan?
- Actionable metrics – how do we measure success?
- Tools & Tactics – what do we use to do it?
Not only do you get clarity but you also get predictable growth.
Your marketing as a whole is an ecosystem. If you’re looking for predictable business growth, each part will be interdependent. Each working towards an individual goal that combines to reach a larger broader goal.
Take some time to step back and look at your business from a big picture perspective. Is everything working together or are there areas that need some focus?
With a big picture perspective, it’s much easier to stay on course towards your goals.