The first question to ask yourself is:
“Why are you redesigning (or building) your website?”
A website must have a goal in mind.
The purpose of this website is get you to want to book a consultation1.
Redesigning a website because you’re not happy with the look of it or because it hasn’t been updated in many years is not a goal. Start by asking yourself why you want to redesign the website.
If your response is because you want to make it mobile compatible… why? Because being mobile compatible will allow more people to visit the site.
It’s a good start but what does that mean?
More visitors means more sales leads. More sales leads means more customers. Which means more satisfied reviews to bring more visitors to the site.
It’s a never ending, constantly evolving cyle.
Most website redesign projects will fail for many reasons but in the end it comes down to waiting until the new website is launched to start thinking about marketing the website (if at all). This is a problem because most agencies are focused on aesthetics or working within the confines of a template – neither consider the specific goal of the business website prior to execution.
Just because you have a live website doesn’t mean people are going to it. In order to get the results you deserve, you need to put your website in front of the eyes of your potential customers. How do you do this? By starting with a goal in mind.
During our consultation together, you’ll learn what your goals are and what it will take to reach them. You’ll learn that:
So, what are you waiting for? Let’s talk about some goals for your website, book a consultation or click the green button below.
1That was a shameless plug… but to illustrate the point of a website needing a purpose it was simple. Your goal can be to have someone purchase a product or download something of value. It doesn’t matter what the goal is, you need at least one.