Category: Branding

November 2017

| Branding | Marketing | Online Presence Strategy | Online Reputation Management

This is a topic I’ve wanted to discuss for quite some time now. There’s nothing worse than seeing someone make seemingly minor mistakes when it comes to their branding. This video explains the 5 things that I believe kill your credibility online or at the most they make me cringe. Resolving these issues is no … Continued

April 2017

| Branding | Online Presence Strategy | Online Reputation Management

No doubt by now you’ve heard of the nightmare that United Airlines has conjured up in the last few days. I’m not here to discuss what they did and why it is wrong, but I want to talk about the public backlash they are dealing with online. Their online reputation is taking a beating and … Continued

January 2017

| Branding | Marketing

I really dislike the term “one stop shop” anytime I see it. It’s so cliché. And you should avoid using it at all costs. Why? Clichés are well-known phrases lacking in original thought and are often way overused. Let’s “dive a little deeper” into that saying… A one-stop shop is business that where various customer … Continued

November 2016

| Branding | Mobile

What did we do years ago when our smartphone didn’t dictate our lives? When you wanted to buy something, you had to go to the store and (gasp) interact with an actual live human being. If you couldn’t find what you wanted, there were limitations to your shopping outcome. If you wanted to learn something, … Continued

April 2016

| Branding

What makes a brand stand out from the competition so much that people will stand in line for hours to buy from you? There are 3 stages of branding that every business should pay attention to. Don’t worry, none of this is technical. You can start implementing this today. It doesn’t matter if you’re an … Continued

March 2016

| Branding

There will always be more questions about branding than there will be answers. But knowing exactly what your brand is and isn’t will increase your audience. One important thing to keep in mind… Your brand is the core of your marketing, the central theme around your products and services. Your brand is not your Logo … Continued

A poorly constructed online presence can can have devastating effects
| Branding | Marketing

Your web presence is a massive, ever changing, and volatile element. And as it continues to grow, it can quickly spread into fantastic brand recognition or it can spiral out of control leading to negative results. The good news is you can learn to tame it with little effort. But before we get any further, … Continued